Episode #3: Branding Faith with Phil Cooke

Posted by on Jan 3, 2011 in Church Marketing, Church Social Media, Church Websites, Podcasts | 2 comments

Branding Faith, a Conversation with Phil Cooke:

Episode Run Time: 25 minutes, 25 seconds

Subscribe in iTunes (click here…)

This is the “official launch” episode of the Ministry Story Podcast. Today’s podcast is a featured interview with Phil Cooke, of Cooke Pictures in Burbank, California.

Phil has helped some of the largest non-profit organizations in the world navigate the recrafting of their brands.

We discuss the difference between marketing and branding, the mistakes churches make in the media, and the importance of social media, technology, and design for churches to who want connect in relevant ways with our culture.

His book: “Branding Faith: Why Some Churches and Non-Profits Impact the Culture and Others Don’t” is changing the way non-profit and religious organizations use the media to tell their story. I recommend it as an excellent resource for pastors and church leaders who want fresh insights on how to tell their story in a more compelling and relevant way.

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  • David,

    This is absolutely awesome!! Its very relevant to me as I feel that God is making a turn in my life towards ministry. I thank you for such a great podcast…and you found a true fan in me!

    Be blessed!

    • Thank you Michael for your enthusiasm and encouragement! It is my hope that this and future episodes will serve pastors and ministry leaders well by encouraging them to communicate the story of Jesus with greater effectiveness, impact, and excellence! 2011 will be a fun year of church marketing and communications!