Branding Faith, a Conversation with Phil Cooke:
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Episode Run Time: 25 minutes, 25 seconds
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This is the “official launch” episode of the Ministry Story Podcast. Today’s podcast is a featured interview with Phil Cooke, of Cooke Pictures in Burbank, California.
Phil has helped some of the largest non-profit organizations in the world navigate the recrafting of their brands.
We discuss the difference between marketing and branding, the mistakes churches make in the media, and the importance of social media, technology, and design for churches to who want connect in relevant ways with our culture.
His book: “Branding Faith: Why Some Churches and Non-Profits Impact the Culture and Others Don’t” is changing the way non-profit and religious organizations use the media to tell their story. I recommend it as an excellent resource for pastors and church leaders who want fresh insights on how to tell their story in a more compelling and relevant way.
- Comments: Please send questions, comments, audio MP3 comments, or suggestions to David@MinistryStory.com or leave a comment in the comments section on MinistryStory.com…
- Location: Halifax, Nova Scotia, Canada
- Podcast Host: David Tonen
- Episode Guest: Phil Cooke
- David is on the leadership team of a church in Halifax, NS. LifeBridge Community Church.
- Church marketing and communication blog: NavigateYourMarketing.com
- Ministry Story Theme Song: “Could This Be The End of the Hiding” by The Contact - song used with permission.
- Purchase the song in iTunes…
