MinistryStory #20: What is Church Marketing Anyway?

Defining the church marketing disciplineDefining Church Marketing: A Conversation with Ralph Poupart

Episode Run Time: 36:28

Most church leaders struggle to clearly define and understand what marketing is in the context of church ministry.  In fact, “marketing” is often a dirty word in church circles when in reality it is a critical concept to be understood and implemented in order for churches to communicate effectively and reach their communities.  In this episode, David and Ralph define what church marketing is and they talk about the importance of a church having a strategy to their marketing process so they can have maximum impact with their outreach.

Podcast Show Notes:

Host: David Tonen

Episode Guest: Ralph Poupart

Church Marketing Definition Blog PostAudio resource files on church communication and church marketing