MinistryStory Podcast

Church Marketing and Communications Strategies for Your Ministry

MinistryStory #9: The Importance of Church Content

Posted by Dave on Feb 28, 2011

Who Are You and What’s Your Church Voice? Episode Run Time: 19:45 Subscribe in iTunes In podcast episode 9, David Tonen shares some thoughts on the value of the content on your church website.  The story you tell about who you are as a church, what makes your ministry unique, and what voice you speak with, are often overlooked elements in the development of a church website.  Learn why these critical elements are important and how they will help you communicate your church story more effectively. Show Notes: Comments: Send comments to David@MinistryStory.com Podcast Host: David Tonen David mentions Content Rules, a new book by Ann Handley and C.C. Chapman: Book Website Podcast Theme Song: “Could This Be The End of the Hiding” by The Contact – used with permission.  Purchase the song...

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MinistryStory #8: Church Branding

Posted by Dave on Feb 7, 2011

A Conversation with Mark MacDonald Run Time: 29:05 Subscribe in iTunes Mark MacDonald is the Creative Director at PinPoint Creative Group.  Mark defines what branding is in a way that any church leader can clearly understand.  We also discuss the importance of defining target markets and demographics so churches can focus their ministry resources effectively.  Get a fresh perspective on the importance of branding your church for maximum outreach! Show Notes: Comments: Send comments to David@MinistryStory.com Podcast Host: David Tonen Podcast Guest: Mark MacDonald (Twitter) PinPoint Creative: Website Podcast Theme Song: “Could This Be The End of the Hiding” by The Contact – used with permission.  Purchase the song in iTunes…...

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MinistryStory #7: Created in Canada

Posted by Dave on Jan 31, 2011

A Conversation with Adam Fry from the Create Conference Run Time: 30:47 Subscribe in iTunes… Adam Fry is the Associate Pastor of Creative Communications at Central Community Church in St. Catherines, Ontario, Canada and one of the organizers of the Create Conference.  Create is a creative communications conference designed specifically for Canadian church leaders.  We discuss the differences in church culture between Canada and the US and Adam provides details on what the conference desires to accomplish to equip leaders to better communicate the best story ever – the story of Jesus. Show Notes: Comments: Send comments to David@MinistryStory.com Podcast Host: David Tonen Podcast Guest: Adam Fry (Twitter) Create Conference: Website Kent Shaffer’s Church Conference List 2011 Podcast Theme Song: “Could This Be The End of the Hiding” by The Contact – used with permission.  Purchase the song...

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MinistryStory #6: The Foundation of a Great Church Website

Posted by Dave on Jan 24, 2011

Top 5 Reasons for Using WordPress For You Church Website Run Time: 24:07 Subscribe in iTunes… David Tonen explains the five marketing reasons why a church website should be built on a content management system and specifically WordPress. Show Notes: Comments: Send comments to David@MinistryStory.com Podcast Host: David Tonen Ministry Story Theme Song: “Could This Be The End of the Hiding” by The Contact – song used with permission.  Purchase the song...

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MinistryStory #5: Is Your Church Talkable?

Posted by Dave on Jan 17, 2011

Talkable: A Conversation with Guy Richards Podcast #5 Run Time: 16:50 Subscribe in iTunes… Guy Richards is the Founder and CEO of Abiah, a Christian branding agency.  He shares his testimony and some insights from his new book Talkable.  I met Guy recently at a conference and we connected right away as two “marketing guys” who have a real heart beat to help churches communicate better.  In this episode you’ll discover some ways to make your church more talkable.  One of the most powerful forms of marketing is word-of-mouth.  Learn how to leverage talkability! Show Notes: Comments: Send comments to David@MinistryStory.com Podcast Host: David Tonen Episode #5 Guest: Guy Richards Talkable Book: Get your copy here… Ministry Story Theme Song: “Could This Be The End of the Hiding” by The Contact – song used with permission.  Purchase the song...

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Episode #4: The Mystery Worshiper, Greg Atkinson

Posted by Dave on Jan 10, 2011

Insights from a Secret Church Shopper: A Conversation with Greg Atkinson Episode Run Time: 21 minutes, 12 seconds Subscribe in i-Tunes (click here…) Greg shares some of the insights he has gained from churches who hire him to assess their ministry through the eyes of a first-time guest.  He will provide you with some excellent things to think about and effective strategies you can implement in your church to make the first-time visitor’s experience a positive one.  We discuss the church environment, sensory elements, church websites, and mobile strategies for churches – all of which are elements of church marketing strategy and the way you communicate your ministry story. Show Notes: Comments: Please send questions, comments, audio MP3 comments, or suggestions to David@MinistryStory.com or leave a comment in the comments section on MinistryStory.com… Podcast Host: David Tonen Episode Guest: Greg Atkinson Greg’s Secret Church Shopper Service: WorshipImpressions.com Church marketing and communication blog: NavigateYourMarketing.com Ministry Story Theme Song: “Could This Be The End of the Hiding” by The Contact – song used with permission.  Purchase the song...

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